PLUM Marketing

PML

PHILIP M. LUMISH

 

 

 

 

 

 

 

 

 

 

Since I left Novell in 1987 as the President of their Communications Products Division I have been constantly active as a consultant to small and start up technology companies. Over the years I have been recognized as an expert in international sales as well as a domestic marketing professional.

 

In 1988 and 1989, my involvement with a software company resulted in my generating in excess of 65% of their overall sales with all of this volume coming from outside of the US.

 

In 1990 I assisted an Israeli network management software company in getting acquired by Intel after I had introduced them to a number of OEM possibilities.

 

In 1991 I worked with a local hardware manufacturer as VP of sales and increased their volume by 30% to attain the highest sales volume in their history either before or after that date. In a subsequent, year long assignment with them 3 years later I negotiated a contract with Xerox Corporation that resulted in over $2 million in sales over a year and a half, equal to 40% of the company’s overall revenue.

 

In 1992 I worked with a Silicon Valley software company and was able to get two OEM agreements in place for them in less than 6 months: one with Ricoh and one with EFI.

 

In 1993 I worked with a Taiwanese NIC manufacturer as their head of European Operations and in 4 months was able to increase sales from $40k per month to over $400k per month.

 

In 1994 I worked with a Finnish software developer and helped them open their offices and initiate their marketing efforts in the US.  This activity resulted in substantial press pickups plus a "best of show" award at the 1994 Groupware Conference.

 

In 1996 I spent most of my time with a start up, high-end compiler software company where I handled Financial, Sales and Marketing issues. I was also their Chairman of the Board.

 

In 1997 I was able to establish three separate strategic relationships for a client that resulted in generating a strong number of new prospects on a monthly basis with no incremental cost to that client. I have also been able to increase international sales for this same company by a factor of 3.

 

For most of 1998, my efforts were with a software company that offered Internet monitoring, blocking and management software. My involvement with them resulted in more than tripling their revenues plus adding a substantial international distribution organization. They also entered into a number of joint relationships that were initiated and negotiated by me.

 

1999 started very auspiciously though the finalization of  a negotiation that let one of my clients be acquired for approximately 4 times their revenue.  In 1999 I was also able to get press coverage for a client in CIO, The New York Times Magazine, The Wall Street Journal, Newsweek and US News & World Report.

 

The new century has started with some substantial successes:

 

 - One of my clients was acquired by a UK based company under terms that were very

   lucrative

 

 - I worked for over a year with a client offering ASP services during the worst of the .com

   bubble burst and successfully repackaged their offerings and closed major account

   business for them.  One of these accounts was the largest revenue producer they

   ever had.

 

 - I spent another 6 months working with a 3D software company. I was able to close OEM

   business, get them international publishing through a license agreement I negotiated and

   increase sales by 35%

 

             - I presented a number of my clients to angel investors and VC’s

 

             - I have written over a dozen marketing and business plans

 

             - I have generated new marketing programs for a web design company, consulting

               companies, web newsletter publishers and software companies.

 

             - I have been contracted to sell the company and/or assets for both a software

               developer and a health service company.

 

 

 

Phone: 415-265-0851

E-mail: phil@plummarketing.com